known for its carnival, held in january and early february, this is also the most popular of the resort on the versilia coast.
its famous "liberty" (art nouveau) style of architecture can be seen in the grand hotels, villas and cafes built in the 1920s after the resort's original boardwalk and timber chalets went up in flames in 1917.
the finest example of the architecture is the gran cafe margherita at the end of passeggiata margherita, designed by the prolific father of italian art nouveau, galileo chini.